![]() ![]() In 2020, Atlantic Records announced the relaunching of its original subsidiary label Atco Records, under the authority of its A&R President Pete Ganbarg. Elektra co-presidents, however, will answer to Atlantic Records Group Chairman/CEO Craig Kallman and Chairman/COO Julie Greenwald. ![]() Elektra's independence renews the WEA (Warner-Elektra-Atlantic) triad that had for decades mark the original company organization. Splitting off from Atlantic Records Group, EMG will take with it five labels that previously operated under the Atlantic group (including Elektra Records), three label staff, and a handful of major artists. On June 18, 2018, Warner Music Group announced the formation of Elektra Music Group to be launched as a stand-alone, independently managed primary label at WMG on October 1. The same year Atlantic's dance and hip hop imprint Big Beat Records, which scored notable success for most of the 1990s (but had been in hibernation since 1998) was also relaunched. Elektra was reactivated as a brand of Atlantic Records Group in 2009. In the years to follow, Atlantic Records Group would add a host of other labels to its umbrella, including: Roadrunner Records, Fueled by Ramen, Custard Records and Maybach Music Group. Upon the merger, Elektra became largely dormant, with most of its retained roster absorbed by Atlantic. As a cost-cutting maneuver, the new owners of Warner Music Group merged Atlantic Records with its sister, Elektra Records, to form The Atlantic Records Group. In 2004, Time Warner sold Warner Music to a group of private investors. ![]()
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